Dear Poptastic Readers,
Last weekend was Sweden's second round of Melodifestivalen, which is the country's selection process to choose the song that will represent Sweden in the Eurovision Song Contest. The best entry for us this round was "On And On And On" by Klara Hammarström. Klara has competed in Melodifestivalen 3 times before. Her biggest hit (#1) in Sweden was in 2022 with "Run To The Hills."
"On And On And On" is an epic pop song that starts off a slow and builds and builds until it becomes dance-pop banger for the chorus. The tempo goes up and and down several times, but then it has a big cresendo near the end getting tempo back up fast. You can watch the lyric video here, but we have added her Melodifestivalen performance to our 2025 Poptastic Confessions Playlist. She came in 2nd place and she will advance to the final round.
"On And On And On" was written by Dino Medanhodzic, Jimmy Jansson, Klara Hammarström, Moa "Cazzi Opeia" Carlebecker, Peter Boström, and Thomas G:son. It was produced by Peter Boström, Dino Medanhodzic, Jimmy Jansson, and Thomas G:son. It is available on digital outlets everywhere. Buy your copy today! Listen to it on our 2025 Poptastic Confessions Playlist on Spotify ...
Marcia, Marcia, Marcia,
—Sausi O'Sullivan
P.S. Please follow Klara and Poptastic Confessions on social media …
Klara Hammarström
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